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Buy Better, Buy Once

Buy cheap, buy twice or so the saying goes. Is there anything more frustrating? We’re flipping this on its head to start a new movement:

Buy Better, Buy Once.

So, what do we mean by ‘buying better’? We mean furniture that is well built and made to last. Furniture that ages with us and ages well. Furniture that’s been thoughtfully designed in a way that’s better for the planet. Innovation that questions the status quo to create a better solution.

It’s an idea that brings together so many of the things that we stand for: quality, good design and a sustainable mindset.

1. Made Better

We’re proud to work with an incredibly talented bunch of suppliers with whom we share the same passion for craftsmanship and dedication to detail. From joiners and seamstresses to bed makers and upholsterers, the suppliers that we work with know their craft inside out and take great pride in what they do.

Furniture that’s well made, is made to last and that’s important.

Our relationships with our suppliers and manufacturers have been forged over many years and result in products that stand the test of time. We started working with British furniture makers, ercol in 1946 and still to this day stock their iconic Windsor chair. A design that’s barely changed over the last 75 years and remains as covetable as ever.

2. Designed Better

Good design sits at the heart of a wellmade piece of furniture, and we look for it in every piece that we source. If it merits a place in your home, it not only needs to look good, but it also needs to be functional and practical too. It has to be made for everyday life.

We also believe that as retailers we have a responsibility to think about the full lifespan of a product, and to make sure that when it comes to the end of its life, it can be recycled or re-used with as little as possible going to landfill.

This is an ethos that we’re actively implementing in our approach to product sourcing and design, and we’re constantly looking to find and commission products that are 100% recyclable.

3. Sourced Better

The raw materials that we use play a central part of our ongoing sustainability mission. From FSC certified and reclaimed timber, to plant-based fire retardants and fabrics made from recycled plastic waste, we’re constantly looking for high-quality, durable materials that are better for the planet and also better for you.

We’re also sourcing more British-made furniture than ever. This not only means support for local jobs and skills, but a lower carbon footprint on designs that go from their maker to your door in only a matter of miles.

It’s an ongoing journey, but each year we’re taking positive steps towards a more sustainable way of working.

4. Buying Less, Giving Back More

Another part of our Buy Better, Buy Once movement is a commitment to give back. That’s why we’ve pledged to plant a tree for every delivery in collaboration with our Indonesian reforestation partner Trees4Trees.

Based in Java, the non-profit foundation donates tree seedlings to farmers free of charge along with education and ongoing monitoring and support that give both the farmers and the trees the very best chance of success.

Since we helped to set-up Trees4Trees in 2007, they’ve helped more than 20,000 farming families and planted more than 3 million trees. The programme has recently attracted the attention of global pharmaceutical giant, Astrazencea who will be working with them to plant 10 million trees by 2025.

Why Indonesia?

Indonesia’s tropical forests are often referred to as the ‘lungs of the world’ thanks the amount of carbon dioxide they convert into oxygen. As well as playing host to more than 10% of the world’s plants, mammals and birds, these ancient forests play a vital role in fight against climate change and so ensuring their survival is incredibly important.

5. Carbon Neutral Plus

In 2020 we were the first furniture retailer of our kind to be awarded Carbon Neutral Plus status. This is the result of a decade of investment into new technologies and processes, covering every aspect of our business. We remain committed to further minimising our environmental impact and continue to strive to reduce our carbon footprint across all facets of our operations.

Our latest carbon report shows a 24.7% reduction in carbon emissions across the business in 2021 and we're continuing to look at ways in which we can reduce our environmental impact even further.

Did you know?

More than 30% of our wooden furniture is made from recycled or reclaimed timbers – the highest percentage of any UK furniture retailer.