Buy Better, Buy Once
Buy cheap, buy twice or so the saying goes. Is there anything more frustrating? We’re flipping this on its head to start a new movement:
Buy Better, Buy Once.
So, what do we mean by ‘buying better’? We mean furniture that is well built and made to last. Furniture that ages with us and ages well. Furniture that’s been thoughtfully designed in a way that’s better for the planet. Innovation that questions the status quo to create a better solution.
It’s an idea that brings together so many of the things that we stand for: quality, good design and a sustainable mindset.
2. Designed Better
Good design sits at the heart of a wellmade piece of furniture, and we look for it in every piece that we source. If it merits a place in your home, it not only needs to look good, but it also needs to be functional and practical too. It has to be made for everyday life.
We also believe that as retailers we have a responsibility to think about the full lifespan of a product, and to make sure that when it comes to the end of its life, it can be recycled or re-used with as little as possible going to landfill.
This is an ethos that we’re actively implementing in our approach to product sourcing and design, and we’re constantly looking to find and commission products that are 100% recyclable.
4. Buying Less, Giving Back More
Another part of our Buy Better, Buy Once movement is a commitment to give back. That’s why we’ve pledged to plant a tree for every delivery in collaboration with our Indonesian reforestation partner Trees4Trees.
Based in Java, the non-profit foundation donates tree seedlings to farmers free of charge along with education and ongoing monitoring and support that give both the farmers and the trees the very best chance of success.
Since we helped to set-up Trees4Trees in 2007, they’ve helped more than 20,000 farming families and planted more than 3 million trees. The programme has recently attracted the attention of global pharmaceutical giant, Astrazencea who will be working with them to plant 10 million trees by 2025.
Why Indonesia?
Indonesia’s tropical forests are often referred to as the ‘lungs of the world’ thanks the amount of carbon dioxide they convert into oxygen. As well as playing host to more than 10% of the world’s plants, mammals and birds, these ancient forests play a vital role in fight against climate change and so ensuring their survival is incredibly important.